Riyadh, Saudi Arabia – In a move marking a significant shift in the social landscape of the ultraconservative kingdom, Saudi Arabia has quietly opened its first-ever alcohol store. However, this isn’t a free-for-all for thirsty citizens; access is strictly limited to non-Muslim diplomats residing in the capital’s diplomatic quarter.
This news, though yet to be officially confirmed by the Saudi government, has sent ripples through the international community. For a nation where alcohol has been outlawed since 1952, this move represents a major breakthrough in its ongoing social and economic reforms.
A Cautious Step Towards Modernization
The store, shrouded in a veil of secrecy, operates under a strict set of rules obtained by CNBC. Entry is granted only through a dedicated mobile app called “Diplo,” verifying the non-Muslim status of patrons. Guests and individuals under 21 are unwelcome, and photography is strictly prohibited. Even mobile phones must be tucked away in secure pouches to ensure complete discretion. Purchases are further restricted by a monthly quota system for each registered individual.
While these measures might seem excessive, they hint at the delicate balancing act Saudi Arabia is attempting. The move aligns with Crown Prince Mohammed bin Salman’s ambitious Vision 2030 plan, aiming to modernize the kingdom’s image, attract tourism, and diversify its economy beyond oil. Allowing alcohol sales, albeit in a limited capacity, caters to foreign visitors and diplomats, potentially boosting tourism revenue and fostering a more cosmopolitan atmosphere.
Addressing the Elephant in the Room: The Black Market
The new store also tackles a longstanding issue – the black market for alcohol. With diplomats previously allowed to import alcohol for personal consumption within embassy compounds, a thriving black market had sprung up, fueled by discreet sales to locals. The Diplo app and quota system aim to curb this illicit trade, offering a sanctioned channel for diplomats to obtain their beverages.
A Small Step, With Big Implications
While some might view this as a mere token gesture, others see it as a significant opening act. A Saudi consultant close to the royal court, speaking on condition of anonymity, described it as a “baby step” towards potentially allowing broader alcohol sales to non-Muslims in the future. Hotels and other venues could potentially follow suit, gradually chipping away at the decades-old alcohol ban.
However, the path ahead remains uncertain. Saudi Arabia’s internal dynamics are complex, and navigating religious sensitivities alongside the desire for modernization will be a continuous challenge. The fate of this nascent experiment with alcohol sales hangs in the balance, closely watched by both domestic and international observers.
One thing is clear: the opening of this first alcohol store marks a turning point in Saudi Arabia’s history. Whether it paves the way for a more liberal future or remains a solitary concession to foreign sensibilities is yet to be seen. But one thing is certain – the winds of change are blowing through the desert kingdom, and the world is watching with bated breath.